Michelin presented WhiteCycle at GEPET&POLYESTER
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June 1, 2023

Michelin presented WhiteCycle at GEPET&POLYESTER

The EU Commission wants to reduce the environmental impact of packaging by mandating that producers use a minimum amount of recycled plastic in new packaging placed on the market. New regulations are expected to be passed this year as brandowners increase their focus on sustainability in their packaging using more recycled content, light weighting and/or investing in bio based packaging.

During the 23rd Greater Europe PET & Polyester ( Recycling & Sustainability ) conference held in Porto Portugal on May 23-24th  Mr. Sébastien NOEL, Michelin and Mr. Christophe Le Clerc, Michelin spoke about recycling complex polyester waste to high performance products using the White Cycle project as a good example to reach these objectives. 


Sébastien NOEL, Michelin and Mr. Christophe Le Clerc, Michelin

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